For the past month or so, my life has been a relentless search for angles–marketing angles, that is. How can we pitch this to the public? To the press? What’s our next project? What can we do to build on what we’ve already done? And so on.
A few years ago, I would never have seen myself doing this. I had very clear ideas about what’s entertaining and what isn’t. Back then, good art was all you needed; mount a good production, and people will come crawling out of the woodwork to see it.
Then I had a course in arts marketing, I realized that good art is as much about the public as it is the product. You don’t just bring in Robert Wilson to direct Yoko Ono’s latest dreck and assume that you’re going to sell out a three month run.
I know, it’s obvious. But I find it funny how much I’ve changed my tune.
And every so often, I wish I could sit back and enjoy things.
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