I’d heard rumors about a new fragrance called “Vulva”, but I hadn’t given it much thought (for obvious reasons). But now there’s a video for it, which raises a couple of questions:

• Are people supposed to wear this junk or just huff it?

• If it’s wearable, who’s doing the wearing?

• Women? Why would they shell out for such a thing? As the ad clearly demonstrates, ladies who want to smell of eau de nether region can just hit the stationary bike for ten minutes and dab the seat behind their ears.

• Men? Maybe, but do guys really want to reek of reverse-gangbang when they sit down with Bob from Human Resources to hear about changes to the company’s 401(k) plan?

Then again, if SJP can launch a fragrance modeled after body odor, I suppose anything goes. This is just one more skid down the slippery slope that ultimately ends with all of humanity cannonballing into a sweaty puddle of non-bathing.

[via Copyranter]