Condom ads are funnier in other parts of the world…


…but does funny work? I mean, I’ve never had to market a condom, so I’m not sure which approach works best.

Presumably, condom ads are weighted toward the young, since they’re more likely to need education and encouragement to use them. I know that’s not a universal rule, and I know there are studies that show the HIV infection rate among seniors are rising faster than among younger people, precisely because seniors haven’t been educated. Still, I’d wager that condom companies target young people more often than not.

I guess what I’m curious about is: what sort of ad campaigns for condoms have been most successful, and have they leveraged humor, fear, or — as in my favorite spot — passion to get the point across?

If you know the answer, share it with the rest of the class. I’d look that shit up myself, but it’s Sunday, and I’m transcribing The Stepford Wives by hand. You know: priorities.

Advertising Agency: DLKW, UK
Creative Director:s Rj Warren, Paul Hancock
Art Director: Dylan Hewitt
Copywriter: John Comber
Illustrators: Ryca, Jimi Crayon, Teck 1, Alfa
Photographer: Angus Fraser

3 thoughts on “Condom ads are funnier in other parts of the world…

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.