The country that gave us The Little Mermaid really knows how to work the buzzkill. (Then again, the original Little Mermaid fairytale is pretty gnarly, too.) Anyway, FWIW:

Advertising Agency: this is not a pipe, Copenhagen, Denmark
Creative Director: Mathias Hovgaard
Creative producers: Sascha Pepke, Mikael Svendsen, Cecilia Flagstad
Special effects: Hummer Højmark, Janus Vinther
Motion Graphics: Gimmick
Published: December 2008