Yes, that’s an ad for glue. GORILLA GLUE.
I mean, I get what they’re trying to say. I get their point about Gorilla Glue bonding things that wouldn’t ordinarily go together, but really?
Plus, Gorilla Glue isn’t even that good.
Silly Europeans [NSFW, btw].
Advertising School: Miami Ad School, Madrid, Spain
Art Director: Santiago Cosme
Copywriter: Victor Javier Blanco
2 thoughts on “Sorry, I Spoke Too Soon: THIS Is The Harshest Ad Ever”
If You haven’t explained it I would never have understood it.
And I am not that sure Europeans would see or understand what is pictured there or the message.
I suppose the spotted audience is of the over seas.
love that — yet, i agree gorilla much as guerilla seems to fall flat when the medium, message, and misinterpretation mix.