Meanwhile, on the homefront…
Harrah’s to unmask $15M nightclub
“We are going to start redefining night life in New Orleans,” said Harrah’s spokeswoman Sandie McNamara.
The casino hosted members of the press this afternoon for a preview of the club, which opens tomorrow evening at 6 p.m. Masquerade, which is in the former Jazz Court, is designed to be more of an attraction than a nightclub…. Male and female cocktail servers double as performers, slinging trays of drinks one minute and then sashaying to sing and dance on several small circular stages dotted around the club.
Harrah’s calls the concept “bevertainment.”
By “redefining,” Harrah’s apparently means adding new words to the hideously inflated dictionary of marketing.
Bevertainment? Seriously, people: that’s the worst neologism since “appeteaser”–though it’s still not quite as bad as “cheesoning“.
On the upside, maybe the club’ll draw some of the vile frat rats out of the gutters of Bourbon Street (where the entertainment is definitely of the “beavertainment” variety) and across Canal. Then, all we’ll need is one well-placed explosive device….
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