“It has taken me three years to decide on the scent because I really like BO and I think it’s sexy. I wanted to figure out a way to make it palatable to everybody. I was like, ‘How do you get BO in a bottle and make an atomiser of it?’

“Then it was all about trying to capture the sense of naughtiness in a bottle that it would be good for a man and a woman.”

[via DigitalSpy]

4 thoughts on “SJP <3 BO

  1. wavingpalms

    She generally gets on my nerves for the worst of all sins (i.e., being boring), but she seems to have been active in the process, unlike most celebrities that sign a perfume-branding contract just to okay a failed brief that somebody else passed up. Her other perfumes (again, unlike most) do seem to have been through an actual vetting processHOWEVER, I can't let this one slide. This is just ignorance. SJP, honey? It's been done. Thirty years ago.YSL's Kouros.

  2. Dave

    I'm not saying there's anything at all wrong with BO, as I am also a fan. I'm just saying, why would I pay $50 an ounce for it when I already have more of it than I know what to do with?

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