If you guessed “tanning salon”, I suppose you’re correct, since this is technically a print ad for Turkey’s Bronzi Solarium. But just between you and me, I would’ve leaned toward something else.
Advertising Agency : TBWAIstanbul, Istanbul, Turkey
Executive Creative Director: Ilkay Gürpinar
Creative Director: Emre Kaplan
Art Director: Caglar Biyikoglu
Copywriter: Emre Kaplan
Account Supervisor: Ece Ozyurt
Published: April 2010
sturtle [dot] com 
One dude doesn’t measure up.
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