I have mixed feelings about the Kickstarter project to fund MonthlyWhites.com.
CON: The website is already up and running. And really, how many backers could a subscription service for tighty-whities possibly need?
PRO: The cheeky*, hipstery promo video is pretty damn good — if you like sweaty, bearded guys dancing around in their briefs. As perhaps some of you do.
But then, I rarely wear underwear at all, so why the hell should I care?